Art direction and design for the new edition of critical theory texts published by Karpos.
The first book is "Sigmund Freud - critical evaluations".
AD&design: Aleksandar Macasev
cover: Jacques Weisz
Karpos editor: Dejan Anicic
editors of the Freud's reader: Damir Krkobabic, Dejan Anicic and Vladimir Todoric
Friday, June 30, 2006
Alografije - critical theory edition
Tuesday, June 13, 2006
"Illegal chair", Belgrade
From the "Illegal chair" project photo session by Bogomir Doringer. More details here. See the previous post on this topic here (Thursday, April 13, 2006, Mobile Studios - Belgrade.)

enlarged views 1 2 3
Tuesday, May 30, 2006
GRIFON - biannual graphic design show, Belgrade
The 2nd poster from the Joseph Goebbels (tm) campaign and the PUNC'T exhibition material are shown.
Thursday, May 18, 2006
Mirko Ilic posters in European design annual 06
Posters for Mirko Ilic's exhibition are included in the Print magazine's European design annual 2006.
Works of Slavisa Savic and Jovan Trkulja are also included in the Serbian section.

Print magazine
Thursday, May 04, 2006
Cannes film festival - Serbian film promotion



See the clip here
Elements from the video are used as illustrations for the promotional book "Serbia On the Roll". Design of the book by Olivera Batajic.


Tuesday, April 18, 2006
"Innovative promotions that work" - Mirko Ilic's exhibition campaign
Mirko Ilic's exhibition campaign has found its place in Lysa L. Cyr's new book Innovative promotions that work".

download the PDF
Creative team of the campaign:
Art direction/design: Aleksandar Macasev
Production/organization: Anica Tucakov and Tatjana Ristić
Director of TV ad: Stefan Arsenijević
Music: Darkwood Dub
Illustration: Mirko Ilić
Mirko Ilić's exhibition was held in March/April 2005 in the Museum of History of Yugoslavia. >>>
It was the most visited exhibition of the year. The team won PR award for the best campaign given by Serbian Society for PR.
Monday, April 17, 2006
CONFIDENTIAL exhibition
Designers featured in Stephanie Skirvin's article BELGRADE CONFIDENTIAL (jan/feb issue of PRINT magazine) had an exhibition called CONFIDENTIAL during Belgrade Design Week.


1-entrance
2-participants
3-Igor Milovanovic
4-Mane Radmanovic and Nebojsa Cvetkovic
5-Aleksandar Macasev
Joseph Goebbels (tm) at Belgrade Design Week
Opening of the BELGRADE DESIGN WEEK in "Sava" Center , Belgrade.
Thursday, April 13, 2006
Mobile Studios - Belgrade
Public discussion about situation of contemporary art in Serbia considering media reception. Participants: Jelena Djurovic-Mutaovic, Vladimir Tupanjac and Aleksandar Macasev (moderator). The discussion was a part of Bogomir Doringer's artwork called "Stolen Chair". The whole event is a part of Mobile Studios project in Belgrade. It is about displaying art in cubicles in a public space.
www.mobile-studios.org
Conclusion of the discussion was: contemporary art should use well elaborated media/spectacle channels to gain visibility. There is no low or high culture and every cultural product is on the free market. It is up to an artist to play the media game or not.


Some posts on the topic (in Serbian) on Jelena Dj-M's blog >>>
Wednesday, April 12, 2006
ZENTROPA balkan

ZENTROPABALKAN is an artwork made for CONFIDENTIAL exhibition (Belgrade Design Week ).
Tuesday, April 11, 2006
Black Pixel presentation at B-LINK
www.b-link.org A new web festival in Belgrade and a presentation of the BLACK PIXEL.





Sunday, April 02, 2006
MEMEFEST balkan
Poster for MemefestBalkan. Memefest is an activist initiative based in Slovenia. www.memefest.org
Sunday, March 26, 2006
small town HORROR
A tourist campaign for my hometown, Becej (www.becej.co.yu), representing it as an ultimate Twin Peaks-like place. The project will consist of series of postcards.




Saturday, February 11, 2006
new MIKSER web site
MIKSER (an organization for cultural production) has got a new web page (at least an index page :)
www.mikser.org
Wednesday, January 18, 2006
Joseph Goebbels (tm) in PRINT magazine
Jan/Feb issue of the PRINT magazine featuring an article about Belgrade design scene.
www.printmag.com

excerpts from the article by Stephanie Skirvin
Print magazine Jan/Feb 2006.
Serbia's next wave in design
Belgrade Confidential
"Graphic design crushed our dictatorship!" but now what? Serbia's designers emerge from their nation's dark decade with an urgency to experiment and a hunger for pop culture.
The young designers of Belgrade are eager to make up for lost time: to absorb as much popular culture as they can from the Internet, assorted design annuals, and festivals; to reconcile their recent political freedom with their stll-sealed borders; and to determine how to make their way forward in a recovering but fractured economic and political infrastructure. Most of them seem to agree that despite their trying past and current difficulties, their experiences have given them a unique perspective and resilience. In their estimation, graphic design is of paramount importance, because they have witnessed how it can effect change.
“Turbulent times always seem to be stimulating for graphic communication,” says Aleksandar Maćašev, 34, a designer and a teacher at the BK Academy of Arts. Having the last European dictator was very good for graphic activism.” More emphatically, Slaviša Savić, a 33-year-old art director at the Belgrade ad agency COMMUNIS, asserts:” I am absolutely sure that graphic design crushed our dictatorship!”
“There are opportunities to promote your work in Belgrade, but if there is a possibility to create something abroad, your comeback to Serbia will be widely recognized,” says designer Aleksandra Prhal.
“I do want to travel and observe what is out there,” says Mane Radmanović , 29, “but I feel that my professional future as a designer is here.”
Serbia’s recent past has given young designers a more aggressive esthetic and conceptual manner, says Igor Milovanović, 27, and starting anew yields unforseen advatages.
Monday, January 16, 2006
Propagandizing Propaganda
Propagandizing Propaganda: Interview with Aleksandar Macasev
by Steven Heller
www.aiga.org
read the interview
Wednesday, January 04, 2006
karlssonwilker
Promotional material for the karlssonwilker exhibition in Belgrade (O3ONE gallery).
O3ONE gallery www.o3.co.yu
karlssonwiker NY www.karlssonwilker.com


