Design Week UK

A feature in the Design Week (UK) weekly magazine, as a part of the "One Hundred on 360 C" book review.



"The Mighty (Serbia and Montenegro)
Proving that the taste for easily pronounceable aliases crosses international boundaries, Aleksandar Macasev goes by the moniker The Mighty. Based in the city of Belgrade, he is engaged in international writing and teaching. His graphic work is challenging, political and often uncomfortable. Family Portrait addresses the realities of the relationship between mother and child. For another poster, common logos and pictograms from contemporary media and brands are used to form a chilling portrait of Joseph Goebbels, the Nazi minister of propaganda."

read the "Going Global" article

"Ambijenti" magazine cover

Telenor interior graphics on the cover of the September issue of the "Ambijenti" magazine.

One hundred at 360 Degrees

A feature in the upcoming book "One hundred at 360 Degrees: Graphic Design's New Global Generation" by Michael Dorrian and Liz Farrelly.

Publisher: Laurence King (October 4, 2007)
Amazon.com link

Nadezda Petrovic Memorial

Poster for the Nadezda Petrovic Memorial, a biannual and international art exhibition held in Cacak, Serbia. www.nadezdapetrovic.co.yu
The catalog of the exhibition will be published in October 2007.

Visual Identity/Art direction: Mirko Ilić (www.mirkoilic.com)
Design: Aleksandar Maćašev

Church of the holy rabbit man

The rabbit man is a popular construct used in various movies, from "Christmas Story" to "Donnie Darko" to Lynch's "Inland Empire". Rabbit man exists as a Native American myth, and there is also an infamous urban legend about the serial killer from Virginia-- Bunny Man.
So why not promote him as a deity?
(public board, corner of Columbia rd. and 18th street, Washington DC).

In The Box

A home video for the Homegrown video contest. It's a home video version of the opening credits for the TV show WEEDS, with the rendition of the "Little Boxes" song.
authors: Stephen Gee and me.

Vote for the video at http://homegrownseries.com/videos/view/0t9

The video is also available on YouTube: http://www.youtube.com/watch?v=rm3SRnwTDsU

Start Up City

A couple of city murals sketches for the Start Up City project where various murals were introduced to the new-born cities in Serbia.
Sketches below were not executed. Not quite suitable for the purpose, as I've been told.

Brave new world


Design made for the city of Subotica (English translation would be Little Saturday).
Later turned into a stencil graffiti "Church of the Holy Rabbit Man".

TXT blog

An archive of already published articles mainly on visual-culture in the Serbian media. All the articles are written in Serbian and some of the new articles may be written in English. Check out the NEW section.
www.macasev-txt.blogspot.com

ERSTE machine

"The making of..." documents of the "ERSTE machine" installation. The machine was a part of the ERSTE bank campaign during FFS film festival and EXIT music festival in Novi Sad.
The installation is included in the permanent collection of the Museum of Contemporary Art in Novi Sad.
read the related post

credits:
Jovana Cvetković, stage-set designer
Dorijan Kolundžija, (Gallery 12+), artist
Aleksandar Maćašev, art direction

production team:
Natalija Martinović, stage-set assistant
Ninoslav Gostiljac, realization
Emil Enčev, robotics engineer
Gallery 12+ team

Random T-shirt collection

A new blog of mine: Random T-shirt collection.
Check it out at www.macasev-t-shirts.blogspot.com

(CONVERSE) red - Macbeth

Another model made for the Project(RED) initiative [help for the global AIDS fund] of the Converse company.


The Macbeth model shoe is inspired by the famous line from Shakespeare’s play “Macbeth” (act V, scene 1), in which Lady Macbeth while sleepwalking tries to wash nonexistent blood from her hands.

Lady Macbeth.
“Here’s the smell of the blood still: all the perfumes
of Arabia will not sweeten this little hand. Oh, oh, oh!”

ERSTE bank - sponsoring campaigns

Art direction and design for the ERSTE bank sponsoring EXIT festival and Film Festival of Serbia in Novi Sad.

watch Flash video for Film Festival
watch Flash video for EXIT festival


campaign billboards
(posters, T-shirts and postcards are made in the same manner)

(CONVERSE) red - Faux Two Tones

A five piece collection made for the Project(RED) initiative [help for the global AIDS fund] of the Converse company.
The classic two tone patterns (and variations) are applied to the Chuck Taylor shoe. A merge between the posh two tones and the everyday street-style Chuck Taylor shoe. The pattern is printed, giving a shoe a faux, wallpaper look.

check out the complete project in PDF (600 kb)

Telenor - special award

Interior graphics "Bug in the ear" won a special prize for innovation at the "Challenge the wall" competition organized by Telenor (telecommunication company).
The graphics is a labyrinth in a shape of an ear. Twelve bugs are placed around the labyrinth and only one can enter the ear.


detail

view the large version in PDF (235 kb) (ant try to solve the labyrinth :)

Telenor stairs

"Challenge the wall" competition entry. A staircase walls design in a form of continuous stripes. Colors and numbers are gradually changing as you climb.

Council of Europe - postage stamps

Logo of the Serbian Chairmanship of the Council of Europe postage stamps application.

design of the stamps: Jakša Vlahović

Dictionary of Fear - book cover

A cover for the new book by Ljubomir Eric: Dictionary of Fear.

BACKUP at the Venice Biennial

After almost four years, Backup, a book about the work of the Serbian artist Mrdjan Bajic is out. The book (200 pages) covers his career from the beginning of the eighties till the present day. Mrdjan Bajic is the Serbian representative at the 2007 Venice Biennial and the book will be a part of his show. The cover for the Venice Biennial edition of the book is designed by Slavimir Stojanovic (Futro).
The Serbian edition will be published in a couple of weeks.

ULUPUDS award

ULUPUDS' (Serbian Association of Applied Arts) acknowledgment for design achievements in 2005.

Just a new business card