Tuesday, December 25, 2007

Thursday, December 20, 2007

Telenor calendar

A 2007 calendar design for the Telenor corporation. Each month represents one artwork from the Telenor's interior graphics competition, "Challenge the wall".
The calendar is in the shape of a box (an object instead of the usual stack of paper on the wall) where you can collect the used months and the represented artwork.

The calendar is produced in cooperation with the Telenor's Real Estate Department, Telenor Foundation and Publikum print company.

Tuesday, December 18, 2007

Human After All (v. 2.00)

"Human After All", an ambience set-up from 2005, was recreated in the form of a printed screen for the Telenor foundation's art collection.

(photo: Andreja Leko)

Thursday, November 29, 2007

Erste machine (v.2.00) - The Science Festival

A reconfigured version of the ERSTE machine made for The Science Festival in Belgrade.

Made by the "ERSTE machine" team:
Jovana Cvetković, stage-set designer
Dorijan Kolundžija, (Gallery 12+), artist
Natalija Martinović, stage-set assistant
Ninoslav Gostiljac, realization
Emil Enčev, robotics engineer
Gallery 12+ team

Sunday, November 25, 2007

Telenor "Ear"

Awarded interior graphics was executed in the lobby of Telenor's office building in New Belgrade.

Saturday, November 17, 2007

Random T-shirt collection (18)

18 items in the "Random T-shirt collection".
Check it out at www.macasev-t-shirts.blogspot.com

Wednesday, October 24, 2007

Design Week UK

A feature in the Design Week (UK) weekly magazine, as a part of the "One Hundred on 360 C" book review.

"The Mighty (Serbia and Montenegro)
Proving that the taste for easily pronounceable aliases crosses international boundaries, Aleksandar Macasev goes by the moniker The Mighty. Based in the city of Belgrade, he is engaged in international writing and teaching. His graphic work is challenging, political and often uncomfortable. Family Portrait addresses the realities of the relationship between mother and child. For another poster, common logos and pictograms from contemporary media and brands are used to form a chilling portrait of Joseph Goebbels, the Nazi minister of propaganda."

read the "Going Global" article

Tuesday, October 23, 2007

"Ambijenti" magazine cover

Telenor interior graphics on the cover of the September issue of the "Ambijenti" magazine.

Thursday, September 27, 2007

One hundred at 360 Degrees

A feature in the upcoming book "One hundred at 360 Degrees: Graphic Design's New Global Generation" by Michael Dorrian and Liz Farrelly.

Publisher: Laurence King (October 4, 2007)
Amazon.com link

Saturday, September 22, 2007

Nadezda Petrovic Memorial

Poster for the Nadezda Petrovic Memorial, a biannual and international art exhibition held in Cacak, Serbia. www.nadezdapetrovic.co.yu
The catalog of the exhibition will be published in October 2007.

Visual Identity/Art direction: Mirko Ilić (www.mirkoilic.com)
Design: Aleksandar Maćašev

Sunday, September 09, 2007

Church of the holy rabbit man

The rabbit man is a popular construct used in various movies, from "Christmas Story" to "Donnie Darko" to Lynch's "Inland Empire". Rabbit man exists as a Native American myth, and there is also an infamous urban legend about the serial killer from Virginia-- Bunny Man.
So why not promote him as a deity?
(public board, corner of Columbia rd. and 18th street, Washington DC).

Tuesday, September 04, 2007

In The Box

A home video for the Homegrown video contest. It's a home video version of the opening credits for the TV show WEEDS, with the rendition of the "Little Boxes" song.
authors: Stephen Gee and me.

Vote for the video at http://homegrownseries.com/videos/view/0t9

The video is also available on YouTube: http://www.youtube.com/watch?v=rm3SRnwTDsU

Sunday, August 26, 2007

Start Up City

A couple of city murals sketches for the Start Up City project where various murals were introduced to the new-born cities in Serbia.
Sketches below were not executed. Not quite suitable for the purpose, as I've been told.

Brave new world

Design made for the city of Subotica (English translation would be Little Saturday).
Later turned into a stencil graffiti "Church of the Holy Rabbit Man".

Tuesday, August 14, 2007

TXT blog

An archive of already published articles mainly on visual-culture in the Serbian media. All the articles are written in Serbian and some of the new articles may be written in English. Check out the NEW section.

Friday, August 03, 2007

ERSTE machine

"The making of..." documents of the "ERSTE machine" installation. The machine was a part of the ERSTE bank campaign during FFS film festival and EXIT music festival in Novi Sad.
The installation is included in the permanent collection of the Museum of Contemporary Art in Novi Sad.
read the related post

Jovana Cvetković, stage-set designer
Dorijan Kolundžija, (Gallery 12+), artist
Aleksandar Maćašev, art direction

production team:
Natalija Martinović, stage-set assistant
Ninoslav Gostiljac, realization
Emil Enčev, robotics engineer
Gallery 12+ team

Monday, July 23, 2007

Random T-shirt collection

A new blog of mine: Random T-shirt collection.
Check it out at www.macasev-t-shirts.blogspot.com

Sunday, July 08, 2007

(CONVERSE) red - Macbeth

Another model made for the Project(RED) initiative [help for the global AIDS fund] of the Converse company.

The Macbeth model shoe is inspired by the famous line from Shakespeare’s play “Macbeth” (act V, scene 1), in which Lady Macbeth while sleepwalking tries to wash nonexistent blood from her hands.

Lady Macbeth.
“Here’s the smell of the blood still: all the perfumes
of Arabia will not sweeten this little hand. Oh, oh, oh!”

Thursday, July 05, 2007

ERSTE bank - sponsoring campaigns

Art direction and design for the ERSTE bank sponsoring EXIT festival and Film Festival of Serbia in Novi Sad.

watch Flash video for Film Festival
watch Flash video for EXIT festival

campaign billboards
(posters, T-shirts and postcards are made in the same manner)

Wednesday, July 04, 2007

(CONVERSE) red - Faux Two Tones

A five piece collection made for the Project(RED) initiative [help for the global AIDS fund] of the Converse company.
The classic two tone patterns (and variations) are applied to the Chuck Taylor shoe. A merge between the posh two tones and the everyday street-style Chuck Taylor shoe. The pattern is printed, giving a shoe a faux, wallpaper look.

check out the complete project in PDF (600 kb)

Monday, July 02, 2007

Telenor - special award

Interior graphics "Bug in the ear" won a special prize for innovation at the "Challenge the wall" competition organized by Telenor (telecommunication company).
The graphics is a labyrinth in a shape of an ear. Twelve bugs are placed around the labyrinth and only one can enter the ear.


view the large version in PDF (235 kb) (ant try to solve the labyrinth :)

Sunday, July 01, 2007

Telenor stairs

"Challenge the wall" competition entry. A staircase walls design in a form of continuous stripes. Colors and numbers are gradually changing as you climb.

Tuesday, June 12, 2007

Saturday, June 02, 2007

Dictionary of Fear - book cover

A cover for the new book by Ljubomir Eric: Dictionary of Fear.

Friday, May 25, 2007

BACKUP at the Venice Biennial

After almost four years, Backup, a book about the work of the Serbian artist Mrdjan Bajic is out. The book (200 pages) covers his career from the beginning of the eighties till the present day. Mrdjan Bajic is the Serbian representative at the 2007 Venice Biennial and the book will be a part of his show. The cover for the Venice Biennial edition of the book is designed by Slavimir Stojanovic (Futro).
The Serbian edition will be published in a couple of weeks.

Wednesday, May 23, 2007


ULUPUDS' (Serbian Association of Applied Arts) acknowledgment for design achievements in 2005.

Wednesday, April 25, 2007

Evica Maćašev

"Evica Maćašev", photograph
Bečej | Small town horror (work in progress)*

During the 70's I used to sleep over in my grandparents' (Jelena and Ivan) house in
Bečej. I used to put myself to sleep by looking at the oval portrait of my grandma when she was young. At the beginning of the 90's I came to know that the young woman in the picture was not my my grandma, but granddad's sister, Evica Maćašev. Evica committed suicide in 1930 because of the "blemished honor" by certain army officer Nešović, who she was in love with. Her body was found by the Danube river bank near Novi Sad.

The work is a part of the "Near Dark" art exhibition.

*Bečej | Small town horror is the alternative tourist campaign for my hometown based upon the media model of the small town full of horror.

read the related post

Friday, April 20, 2007

Logo of the Serbian Chairmanship of the Council of Europe

The winning design of the contest for the logo of the Serbian Chairmanship of the Council of Europe.

Tuesday, April 17, 2007

Web 2.0 lecture - B:LINK festival

A lecture about web 2.0 mythology and the accompanying web design mannerism. The new web situation was described through the terms such as: clouds of probability and uncertain/blurred classifications.
The lecture was a part of the B-Link festival of new communications in O3ONE gallery in Belgrade.

Friday, April 13, 2007

1st prize for the POLITIKA web site

IT Association of Serbia has given the 1st prize (IT achievements in 2007) in the category of web sites to the POLITIKA web team.

POLITIKA web team:
editor: Tatjana Petrović
design: Aleksandar Maćašev
programming: Aleksandra Jovanić i Aleksandar Jovanić

The web team after the given award. The ceremony was held in the Serbian Chamber of Commerce.

About the award:

Monday, March 26, 2007

A lecture for U Dub students

A group of American students from University of Washington (Seattle) were visiting Belgrade during their study trip through the Balkans. Their teachers (Norman and Zorica Wacker) invited me to give a lecture on visual culture and art in ex Yugoslavia and present Serbia.


An illustration for the outdoor art project on the wall of the ZAPLET restaurant in Belgrade.
Neizdrž (Serbian neologism) could be translated as "incontinence of discontent". Something that you just cannot retain anymore. It is an invitation for art students to make an outdoor artwork about something that they have an unbearable urge to say.

Saturday, February 10, 2007


A logo/illustration for David Johnston, and his new UK based design company: Accept & Proceed.
Various designers, artists, illustrators, photographers and moving image specialists are asked to make a logo for A&P. These logos will act as the opening page to the Accept & Proceed website, randomly showing a different one each time someone visits.
submitted work here >