Chromapost feature in "Becoming a Design Entrepreneur"

"Becoming a Design Entrepreneur" by Steven Heller & Lita Talarico
Allworth Press, 2016
p. 133-136

Chromapost feature in Novum magazine

Novum magazine (06.16)
www.novumnet.de

Interview for The Chromologist

"With Chromapost I am not trying to establish some sort of strict colour-emotion vocabulary. Chromapost is more of an exploration of the ambiguity of our emotions and the instability of our colour perception."
Read more

Feature in 'Infographic Designers' Sketchbook'

"In Infographic Designers' Sketchbooks, more than fifty of the world's leading graphic designers and illustrators open up their private sketchbooks to offer a rare glimpse of their creative processes."


Infographic Designers' Sketchbook
Steven Heller and Rick Landers
Princeton Architectural Press (October 14, 2014)
Amazon

Why That Color? Why Not?

Podcast interview with Aleksandar Maćašev about color and Chromapost by colorist Tom Parish.
www.tomparish.com/2014/09/color-interview-aleksandar-macasev

Chromapost feature in Print Magazine (June 2014)

'Conceive. Make. Sell' article about 8 design entrepreneurs.
By Steven Heller and Lita Talarico.
PRINT Magazine, June 2014. The Innovation Issue.
www.printmag.com/print-magazine/prints-june-2014-issue

'Why That Color?' for Munsell Color Blog

Examination of influences on our color perception through a series of articles for Munsell Color Blog.
www.munsell.com/color-blog/author/aleksandar

Sample Mag Inspoboard

Link

Mini-view for Brooklyn Industrialist

An Art Installation Becomes a Bag Make messenger bags using an art installation - that’s what the non-profit arts organization Artbridge implored us to do. So naturally, we said yes. Having made messenger bags out of billboards before - it was the first product Brooklyn Industries produced, we were really excited to use material from a colorful art installation by artist Aleksandar Maćašev that we had walked by many times down the street from our HQ in Dumbo.

 ...

What do you think about your visual diary being repurposed into messenger bags?
 I love the idea of someone else carrying ten days of my life on their shoulder. The vinyl of the dismantled installation simply cried to be recycled into something else. The design of the bag utilized that idea of playing with private/public. On the outside, the bags have a small strip with a three to four color sequence, but the inside of the bag is covered completely in colored strips from the installation. A discrete chunk of my emotional life is offered to the outside world, while the owner of the bag can have the full view. Each bag is completely unique because repeating colors or color sequences in Chromapost is practically impossible. To compliment the uniqueness I created a separate digital print for each bag based on each bag’s color combination and the visual language used in Chromapost Social Network for generating art.

 Read it here

We’re Becoming Immune to Messages, City Magazine interview

About Chromapost project and a couple of other things.
Written by Anica Tucakov for City Magazine.
English: www.aleksandarmacasev.blogspot.com/p/were-becoming-immune-to-messages-during.html
Serbian: www.citymagazine.rs/kulturna-desavanja/art/4716/intervju-aleksandar-macasev

Cinemania logo

Cinemania logo (2003) is featured at logolog.

News 12 ChromaTweet feature

Watch the video here

'Image Non-Stop' for Imprint

'Image Non-Stop: Kraftwerk Iconography', a brief history of Kraftwerk's visual output in relation to the “Kraftwerk - Retrospective 1 2 3 4 5 6 7 8” show in MoMA.
Imprint Blog (Print Magazine)
read the article >>>

Flickr photo set of Kraftwerk's "Techno Pop" act, 15 April 2012, MoMA. >>>

Interview for 'Tones', Pantone® newsletter

ChromaTweet: Can You Feel Color Now?

A conversation with the artist behind the color chronicle
by Keith Recker.
Read the interview >

"The first thing I did on the way to developing ChromaTweet was to shed all of the imposed rules about color that I had learned — all of those harmonies, matching and contrast principles and theories from Goethe to Bauhaus; generalized principles of how colors affect our mood; the notion of trend colors introduced by consumerist culture, and of course color meanings that have been generated from within our cultural matrix – such as red meaning stop and green meaning go. I just wanted to experience a very personal and unconstrained relationship between color tones and my own feelings. ..."

"Dissent Makover" for Imprint

"Dissent Makeover" article for the Imprint blog (Print Magazine) about vandalizing of "Design of Dissent" art show in Belgrade.
read the article >>>

Chromatweet at Armory Arts Week 2012

Armory Arts Week, New York City, March 8-11, 2012.
Walk ArtBridge.
Saturday, March 10, 2012. Dawn to Dusk, Empire Store Building: DUMBO.

A feature in Huffington Post's "The Armory Show Preview 2012".
http://www.huffingtonpost.com/2012/02/29/armory-2012-preview_n_1310475.html

Dnevnik Interview

Interview (in Serbian) for Dnevnik, a daily newspaper from Novi Sad, about the absurdity of contemporary branding.
The online version is available at www.dnevnik.rs/drustvo/macasev-apsurdno-brendiranje-srbije

ELLE, interview

Interview for ELLE magazine (Serbian edition). December 2010.

"I don't work with beauty, but communication", Danas newspaper

Interview for a daily newspaper Danas, by Aleksandra Ćuk.

Read the interview online >>>
(in Serbian)

Margins in Zarez

The Terminus of the World (Homage to Courbet) on the cover of Croatian magazine, Zarez.


#293
The Terminus of the World (Homage to Courbet)
Autor: Aleksandar Maćašev

"Margins je blog art projekat u formi intimnog vizuelnog dnevnika, kolekcija improvizovanih instalacija, prolaznih grafita i načetih radova koje izvodim u sopstvenom domu, a život imaju samo na webu (www.macasev-margins.blogspot.com).
The Terminus of the World (Homage to Courbet), 7. juli 2009., New York City, remake je poznate slike Gustava Courbeta The Origin of the World (L’Origine du monde), koju su već mnogi umetnici upotrebili za remake. Moja intervencija bila je jednostavna i bezazlena inverzija gde sam napravio kraj sveta među nogama muškarca. Ovih dana je ta slika meni dobila jedno teže značenje u svetlu održavanja Gay Pride-a u Beogradu u kojem sam i sâm učestvovao. Borba oko 'ispravne' upotrebe penisa koja se uglavnom završava krvlju."

ALEKSANDAR MAĆAŠEV je "vizuelno kulturni radnik" koji živi i radi u New Yorku. Ovih dana izašla je i njegova knjiga “Aleksandar Maćašev / Book”.