Nadezda Petrovic Memorial, catalog

Art direction: Mirko Ilić
Design: A. M.

Telenor calendar promotion

Telenor calendar

A 2007 calendar design for the Telenor corporation. Each month represents one artwork from the Telenor's interior graphics competition, "Challenge the wall".
The calendar is in the shape of a box (an object instead of the usual stack of paper on the wall) where you can collect the used months and the represented artwork.


The calendar is produced in cooperation with the Telenor's Real Estate Department, Telenor Foundation and Publikum print company.

Human After All (v. 2.00)

"Human After All", an ambience set-up from 2005, was recreated in the form of a printed screen for the Telenor foundation's art collection.

(photo: Andreja Leko)

Erste machine (v.2.00) - The Science Festival

A reconfigured version of the ERSTE machine made for The Science Festival in Belgrade.



Made by the "ERSTE machine" team:
Jovana Cvetković, stage-set designer
Dorijan Kolundžija, (Gallery 12+), artist
Natalija Martinović, stage-set assistant
Ninoslav Gostiljac, realization
Emil Enčev, robotics engineer
Gallery 12+ team

Telenor "Ear"

Awarded interior graphics was executed in the lobby of Telenor's office building in New Belgrade.

Random T-shirt collection (18)

18 items in the "Random T-shirt collection".
Check it out at www.macasev-t-shirts.blogspot.com

Design Week UK

A feature in the Design Week (UK) weekly magazine, as a part of the "One Hundred on 360 C" book review.



"The Mighty (Serbia and Montenegro)
Proving that the taste for easily pronounceable aliases crosses international boundaries, Aleksandar Macasev goes by the moniker The Mighty. Based in the city of Belgrade, he is engaged in international writing and teaching. His graphic work is challenging, political and often uncomfortable. Family Portrait addresses the realities of the relationship between mother and child. For another poster, common logos and pictograms from contemporary media and brands are used to form a chilling portrait of Joseph Goebbels, the Nazi minister of propaganda."

read the "Going Global" article

"Ambijenti" magazine cover

Telenor interior graphics on the cover of the September issue of the "Ambijenti" magazine.

One hundred at 360 Degrees

A feature in the upcoming book "One hundred at 360 Degrees: Graphic Design's New Global Generation" by Michael Dorrian and Liz Farrelly.

Publisher: Laurence King (October 4, 2007)
Amazon.com link

Nadezda Petrovic Memorial

Poster for the Nadezda Petrovic Memorial, a biannual and international art exhibition held in Cacak, Serbia. www.nadezdapetrovic.co.yu
The catalog of the exhibition will be published in October 2007.

Visual Identity/Art direction: Mirko Ilić (www.mirkoilic.com)
Design: Aleksandar Maćašev

Church of the holy rabbit man

The rabbit man is a popular construct used in various movies, from "Christmas Story" to "Donnie Darko" to Lynch's "Inland Empire". Rabbit man exists as a Native American myth, and there is also an infamous urban legend about the serial killer from Virginia-- Bunny Man.
So why not promote him as a deity?
(public board, corner of Columbia rd. and 18th street, Washington DC).

In The Box

A home video for the Homegrown video contest. It's a home video version of the opening credits for the TV show WEEDS, with the rendition of the "Little Boxes" song.
authors: Stephen Gee and me.

Vote for the video at http://homegrownseries.com/videos/view/0t9

The video is also available on YouTube: http://www.youtube.com/watch?v=rm3SRnwTDsU

Start Up City

A couple of city murals sketches for the Start Up City project where various murals were introduced to the new-born cities in Serbia.
Sketches below were not executed. Not quite suitable for the purpose, as I've been told.

Brave new world


Design made for the city of Subotica (English translation would be Little Saturday).
Later turned into a stencil graffiti "Church of the Holy Rabbit Man".

TXT blog

An archive of already published articles mainly on visual-culture in the Serbian media. All the articles are written in Serbian and some of the new articles may be written in English. Check out the NEW section.
www.macasev-txt.blogspot.com

ERSTE machine

"The making of..." documents of the "ERSTE machine" installation. The machine was a part of the ERSTE bank campaign during FFS film festival and EXIT music festival in Novi Sad.
The installation is included in the permanent collection of the Museum of Contemporary Art in Novi Sad.
read the related post

credits:
Jovana Cvetković, stage-set designer
Dorijan Kolundžija, (Gallery 12+), artist
Aleksandar Maćašev, art direction

production team:
Natalija Martinović, stage-set assistant
Ninoslav Gostiljac, realization
Emil Enčev, robotics engineer
Gallery 12+ team

Random T-shirt collection

A new blog of mine: Random T-shirt collection.
Check it out at www.macasev-t-shirts.blogspot.com

(CONVERSE) red - Macbeth

Another model made for the Project(RED) initiative [help for the global AIDS fund] of the Converse company.


The Macbeth model shoe is inspired by the famous line from Shakespeare’s play “Macbeth” (act V, scene 1), in which Lady Macbeth while sleepwalking tries to wash nonexistent blood from her hands.

Lady Macbeth.
“Here’s the smell of the blood still: all the perfumes
of Arabia will not sweeten this little hand. Oh, oh, oh!”

ERSTE bank - sponsoring campaigns

Art direction and design for the ERSTE bank sponsoring EXIT festival and Film Festival of Serbia in Novi Sad.

watch Flash video for Film Festival
watch Flash video for EXIT festival


campaign billboards
(posters, T-shirts and postcards are made in the same manner)

(CONVERSE) red - Faux Two Tones

A five piece collection made for the Project(RED) initiative [help for the global AIDS fund] of the Converse company.
The classic two tone patterns (and variations) are applied to the Chuck Taylor shoe. A merge between the posh two tones and the everyday street-style Chuck Taylor shoe. The pattern is printed, giving a shoe a faux, wallpaper look.

check out the complete project in PDF (600 kb)