Tuesday, April 18, 2006

"Innovative promotions that work" - Mirko Ilic's exhibition campaign

Mirko Ilic's exhibition campaign has found its place in Lysa L. Cyr's new book Innovative promotions that work".

download the PDF

Creative team of the campaign:
Art direction/design: Aleksandar Macasev
Production/organization: Anica Tucakov and Tatjana Ristić
Director of TV ad: Stefan Arsenijević
Music: Darkwood Dub
Illustration: Mirko Ilić

Mirko Ilić's exhibition was held in March/April 2005 in the Museum of History of Yugoslavia. >>>
It was the most visited exhibition of the year. The team won PR award for the best campaign given by Serbian Society for PR.

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