Wednesday, September 28, 2011

Typography Sketchbooks feature

A four page feature in "Typography Sketchbooks" by Steven Heller and Lita Talarico.
Hardcover: 368 pages. Publisher: Princeton Architectural Press, 2011.

"Nearly 120 of the world’s leading typographers and graphic designers open up their private sketchbooks to reveal their creative processes.
Arranged by designer, this collection reveals how the world’s top typographers and designers strive to find new and exciting ways of communicating through letters and words.
Contributors include both the world-renowned – Milton Glaser, Erik Spiekermann, Peter Bilak and Jean Baptiste Levée – and the up and coming."
from Thames&Hudson

Aleksandar Maćašev was born in Bečej Yugoslavia, and graduated from the Faculty of Architecture at the University of Belgrade. A designer and typographer, he works in a variety of disciplines. Most of or the time his sketching is visual play with no purpose: "An old typeface catches my eye, usually from some movie credits or a street sign. Or I want to note something down, but I also want to add some graphic quality to it - a quote, a thought, or a name that I want to remember. I often use hand-drawn slides when I give lectures and presentations. They offer a lively contrast to the usual computer generated type."

Maćašev says all of these sketches are finished. "Let's define a sketch," he posits. "Sometimes sketches are used to find a solution or they can also be graphic pieces that have sketchy qualities. These tend to be finished work, where I consciously decide to keep the unfinished, sketchy quality" In fact, he says many sketches are more finished than not. "It's funny when you look at a lot of recently published books of working sketches. They all look quite cool and polished. Artists and designers seldom publish their really messy working sketches that show the process of making things."

Links to the work featured in the book:
Poster 2009
Older work of mine often looks like... to me. (Margins)
Dad? (Margins)
Happy Birthday (Margins)
I've seen things you people wouldn't believe (Margins)
Moleskine Type Sketches 1
Moleskine Type Sketches 2 link
Thames&Hudson link

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