An Art Installation Becomes a Bag Make messenger bags using an art installation - that’s what the non-profit arts organization Artbridge implored us to do. So naturally, we said yes. Having made messenger bags out of billboards before - it was the first product Brooklyn Industries produced, we were really excited to use material from a colorful art installation by artist Aleksandar Maćašev that we had walked by many times down the street from our HQ in Dumbo.
What do you think about your visual diary being repurposed into messenger bags?
I love the idea of someone else carrying ten days of my life on their shoulder. The vinyl of the dismantled installation simply cried to be recycled into something else. The design of the bag utilized that idea of playing with private/public. On the outside, the bags have a small strip with a three to four color sequence, but the inside of the bag is covered completely in colored strips from the installation. A discrete chunk of my emotional life is offered to the outside world, while the owner of the bag can have the full view. Each bag is completely unique because repeating colors or color sequences in Chromapost is practically impossible. To compliment the uniqueness I created a separate digital print for each bag based on each bag’s color combination and the visual language used in Chromapost Social Network for generating art.
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