(CONVERSE) red - Macbeth

Another model made for the Project(RED) initiative [help for the global AIDS fund] of the Converse company.


The Macbeth model shoe is inspired by the famous line from Shakespeare’s play “Macbeth” (act V, scene 1), in which Lady Macbeth while sleepwalking tries to wash nonexistent blood from her hands.

Lady Macbeth.
“Here’s the smell of the blood still: all the perfumes
of Arabia will not sweeten this little hand. Oh, oh, oh!”

ERSTE bank - sponsoring campaigns

Art direction and design for the ERSTE bank sponsoring EXIT festival and Film Festival of Serbia in Novi Sad.

watch Flash video for Film Festival
watch Flash video for EXIT festival


campaign billboards
(posters, T-shirts and postcards are made in the same manner)

(CONVERSE) red - Faux Two Tones

A five piece collection made for the Project(RED) initiative [help for the global AIDS fund] of the Converse company.
The classic two tone patterns (and variations) are applied to the Chuck Taylor shoe. A merge between the posh two tones and the everyday street-style Chuck Taylor shoe. The pattern is printed, giving a shoe a faux, wallpaper look.

check out the complete project in PDF (600 kb)

Telenor - special award

Interior graphics "Bug in the ear" won a special prize for innovation at the "Challenge the wall" competition organized by Telenor (telecommunication company).
The graphics is a labyrinth in a shape of an ear. Twelve bugs are placed around the labyrinth and only one can enter the ear.


detail

view the large version in PDF (235 kb) (ant try to solve the labyrinth :)

Telenor stairs

"Challenge the wall" competition entry. A staircase walls design in a form of continuous stripes. Colors and numbers are gradually changing as you climb.

Council of Europe - postage stamps

Logo of the Serbian Chairmanship of the Council of Europe postage stamps application.

design of the stamps: Jakša Vlahović

Dictionary of Fear - book cover

A cover for the new book by Ljubomir Eric: Dictionary of Fear.

BACKUP at the Venice Biennial

After almost four years, Backup, a book about the work of the Serbian artist Mrdjan Bajic is out. The book (200 pages) covers his career from the beginning of the eighties till the present day. Mrdjan Bajic is the Serbian representative at the 2007 Venice Biennial and the book will be a part of his show. The cover for the Venice Biennial edition of the book is designed by Slavimir Stojanovic (Futro).
The Serbian edition will be published in a couple of weeks.

ULUPUDS award

ULUPUDS' (Serbian Association of Applied Arts) acknowledgment for design achievements in 2005.

Just a new business card

Evica Maćašev

"Evica Maćašev", photograph
Bečej | Small town horror (work in progress)*
www.the-mighty.com/becej

During the 70's I used to sleep over in my grandparents' (Jelena and Ivan) house in Bečej. I used to put myself to sleep by looking at the oval portrait of my grandma when she was young. At the beginning of the 90's I came to know that the young woman in the picture was not my my grandma, but granddad's sister, Evica Maćašev. Evica committed suicide in 1930 because of the "blemished honor" by certain army officer Nešović, who she was in love with. Her body was found by the Danube river bank near Novi Sad.

The work is a part of the "Near Dark" art exhibition.

*Bečej | Small town horror is the alternative tourist campaign for my hometown based upon the media model of the small town full of horror.
www.the-mighty.com/becej

read the related post

Logo of the Serbian Chairmanship of the Council of Europe

The winning design of the contest for the logo of the Serbian Chairmanship of the Council of Europe.

Web 2.0 lecture - B:LINK festival

A lecture about web 2.0 mythology and the accompanying web design mannerism. The new web situation was described through the terms such as: clouds of probability and uncertain/blurred classifications.
The lecture was a part of the B-Link festival of new communications in O3ONE gallery in Belgrade.

1st prize for the POLITIKA web site

IT Association of Serbia has given the 1st prize (IT achievements in 2007) in the category of web sites to the POLITIKA web team.

POLITIKA web team:
editor: Tatjana Petrović
design: Aleksandar Maćašev
programming: Aleksandra Jovanić i Aleksandar Jovanić


The web team after the given award. The ceremony was held in the Serbian Chamber of Commerce.

About the award:
www.politika.co.yu/detaljno.php?nid=25147&lang=2
http://poslovniblog.com/?p=41

A lecture for U Dub students

A group of American students from University of Washington (Seattle) were visiting Belgrade during their study trip through the Balkans. Their teachers (Norman and Zorica Wacker) invited me to give a lecture on visual culture and art in ex Yugoslavia and present Serbia.

Neizdrž

An illustration for the outdoor art project on the wall of the ZAPLET restaurant in Belgrade.
Neizdrž (Serbian neologism) could be translated as "incontinence of discontent". Something that you just cannot retain anymore. It is an invitation for art students to make an outdoor artwork about something that they have an unbearable urge to say.
www.zaplet.co.yu

Accept&Proceed

A logo/illustration for David Johnston, and his new UK based design company: Accept & Proceed.
Various designers, artists, illustrators, photographers and moving image specialists are asked to make a logo for A&P. These logos will act as the opening page to the Accept & Proceed website, randomly showing a different one each time someone visits.
submitted work here >

Das ist Kunst

Book and promotional material for "Das ist Kunst" project by Ana Adamovic (photo) and Milica Pekic Conev (text). The exhibition was held in O3ONE gallery in December 2006.

STEP magazine, Jan/Feb 2007

A feature in the latest issue of the STEP magazine. "A Field Guide to Emerging Designers" by Alice Twemlow.



enlarged view page1 page2

StepMag web link

macasev.com

www.macasev.com is the new AM's website. It will serve as a reference center for AM's web presence (websites, blogs, references, links...).